Visa

VISA REMAINS AMONG FRIENDS

Visa has long enjoyed a close friendship with football in Latin America.

As a sponsor of the Copa Libertadores, the main club tournament in South America, since 2004, and of Copa do Brasil since 2006, the iconic brand remains committed to the region.

In addition to its sponsorship of the FIFA Confederations Cup 2013 Brazil, Visa has also sponsored the first games of Brazilian legends upon their return to Brazilian pitches, such as Ronaldo when he returned to Corinthians, Robinho at Santos, Ronaldinho for Flamengo, and Rivaldo for Sao Paulo.

Brazil will captivate the globe again in 2014 and Visa's continued relationship with FIFA is aimed at ensuring the company helps make this milestone for the country a valuable experience for its clients and an unforgettable experience for sports fans and Visa customers worldwide.

 

The Visa Football Experiences provide football fans with once-in-a-lifetime memories

Ricardo Fort,

Head of Global Sponsorship Marketing, Visa, Inc.

 
  • 130,000 tickets

    Sold by VISA during an exclusive pre-sale phase

 

Benefits of Experience

Visa's “Football Experience” marketing platform helped fans get up close to the action at the FIFA Confederations Cup Brazil 2013.

The innovative campaign centred around offering fans a unique opportunity to gain exclusive access to the football pitch, as well as behind the tournament scenes, at various times throughout selected matchdays. 

There were three Visa Football Experiences made available at each of the 16 matches, meaning 480 fans had a matchday they will never forget, touring the stadiums, inside and out, and soaking up the atmosphere from pitch side! 

“The Visa Football Experiences provide football fans with once-in-a-lifetime memories they can only get from Visa,” said Ricardo Fort, Head of Global Sponsorship Marketing, Visa, Inc. “Activating these experiences at the FIFA Confederations Cup directly supports Visa's objectives of creating value for stakeholders, amplifying brand messages and creating strong ties with consumers.”

Recipients of the Visa Football Experience even got to see the inside of the Mexico dressing room at games where El Tri performed as part of Visa's continuing sponsorship with the Mexican national team.

Making Memories

Visa's 'Football Experience' leaves plenty of fans with permanent smiles.

Hot Tickets

When tickets for the FIFA Confederations Cup Brazil 2013 went on sale, Visa cardholders worldwide enjoyed an exclusive opportunity to purchase a limited amount of tickets in a pre-sale which ran for ten days prior to the Official Draw for the event. During this pre-sale phase, VISA cardholders could buy tickets on a first-come, first-served basis for categories 1-3, selling over 130,000 tickets.

Visa activated its Official Partner status at the FIFA Confederations Cup Brazil 2013 with a typically wide range of advertising presence, including extensive exposure within the Official Programme and “infotainment” spots on the giant screens in each stadium.

In addition to traditional pitch-side signage boards, Visa also contributed to a comprehensive point-of-sale presence at all payment facilities including merchandise and food and beverage stands. Visa was the exclusive card for all payments throughout the tournament and processed over 98,000 card transactions in all venues. Additionally, in partnership with Itau, Visa implemented 34 ATMs and 11 Prepaid Customer Service Kiosks during the FIFA Confederations Cup 2013.

Visa is one of six global FIFA partners with exclusive global category rights up to and including 2014, and is the preferred card for the 2014 FIFA World Cup Brazil™ with in-stadium exclusivity. With worldwide exclusive access to all FIFA competitions, Visa and FIFA will continue to create exclusive and unique programmes at FIFA tournaments to benefit Visa cardholders and clients.

Point of Sale

Visa processed over 98,000 card transactions in all venues.