Brazil proved to be the perfect opportunity for Sony to partner with FIFA in testing cutting-edge technology.
Aimed at enhancing the viewing experience of fans the world over by the time we all return to Brazil next year for the 2014 FIFA World Cup™.
New “4K” technology enables broadcasters to capture football action in some of the highest quality visuals available, which will ultimately allow Ultra HD broadcasting or even super-high viewing quality to, for example, digital-enabled cinemas.
Broadcasters that have already been experimenting with Ultra HD include TV Globo, the exclusive Brazilian rights holder to the 2014 FIFA World Cup Brazil™, Sky Deutschland in Germany, and BSkyB in the U.K.
Sony and FIFA TV tested the Ultra HD technology at three matches to help decide whether it will be employed at the 2014 FIFA World Cup Brazil™.
“We're tremendously excited about the FIFA Confederations Cup trials,” explained Mark Grinyer, Head of Business Development - 3D, 4K & Sports at Sony. “We've got a long history of working with FIFA to ensure fans get the very best experience when watching sport. Sony is proud to be a pioneer of 4K solutions, and we're keen to see the benefits this exciting new technology can bring to the sports world.
There is a history of using the FIFA World Cup™ as a showcase for developing broadcast technology. Just four years ago at the 2010 FIFA World Cup South Africa™ 25 matches were produced in 3D as a showcase for that format. An estimated 3.2 billion people (according to FIFA figures) are expected to watch the 2014 tournament.