READY TO ROLL
No FIFA tournament can begin before a very important ceremony has taken place
And it's not the singing of anthems, or the toss of a coin. It's the Hyundai handing over of the Official Courtesy Vehicle Fleet to the Local Organising Committee (LOC)!
Without the vehicles (SUVs, cars, passenger vans) nobody would go anywhere. Players wouldn't arrive at the stadiums, FIFA Officials would be stranded at airports and the media would have to remain in their hotels!
Hyundai has been a FIFA Partner since the 2002 FIFA World Cup Korea/Japan™ and, for the FIFA Confederations Cup Brazil 2013, provided a wide range of vehicles to help with the essential transportation of players, officials, media, VIPs, FIFA delegates, LOC members, volunteers and FIFA Youth Programme recruits.