No FIFA tournament can begin before a very important ceremony has taken place

And it's not the singing of anthems, or the toss of a coin. It's the Hyundai handing over of the Official Courtesy Vehicle Fleet to the Local Organising Committee (LOC)!

Without the vehicles (SUVs, cars, passenger vans) nobody would go anywhere. Players wouldn't arrive at the stadiums, FIFA Officials would be stranded at airports and the media would have to remain in their hotels!

Hyundai has been a FIFA Partner since the 2002 FIFA World Cup Korea/Japan™ and, for the FIFA Confederations Cup Brazil 2013, provided a wide range of vehicles to help with the essential transportation of players, officials, media, VIPs, FIFA delegates, LOC members, volunteers and FIFA Youth Programme recruits. 

Smooth Operators

Hyundai's award-winning models such as the HB20, Azera, Santa Fe and H1 passenger van, and the luxurious Genesis, made an essential contribution to the smooth operation of what has become a global event.

  • 500 vehicles

    were supplied by the Hyundai Motor Company

Motor Show

Hyundai's public viewing events have become synonymous with FIFA tournaments.

Public Viewing

Hyundai also launched a variety of marketing programmes related to the FIFA Confederations Cup Brazil 2013, holding large-scale public viewing events (or motor shows) in Host Cities Rio de Janeiro, Sao Paulo, Salvador and Belo Horizonte. 

Internet and social media also played a part in the campaign with Hyundai giving browsers the chance to see famous football players acting in short films with its Road To Brazil 2013  - a series of films launched online before and throughout the tournament.

Extra Special Support

For Hyundai, the support of the FIFA Confederations Cup and FIFA World Cup™ in Brazil is made extra-special because of the group's relationship with the spiritual home of football.

Speaking at the Official Handover Ceremony, Hyundai Motor Brazil President William Lee said: “Hyundai sees football sponsorship as a core element of its marketing strategy, playing a vital role in connecting global customers to our brand… we are deeply committed to Brazil, home to our most modern manufacturing plant and where we produce the HB20, our model exclusively developed for Brazilian customers.”

Just the Ticket

Hyundai offered customers a chance to win tickets to the matches and distributed premiums at all Commercial Displays. In addition, the Korean automotive giant activated hospitality and entertainment capacity during matches in Rio de Janeiro.