Equipped For All Events
adidas is already well established in Brazil and has commercial agreements with major clubs such as Palmeiras, Fluminense and Flamengo. With four of the eight teams at the FIFA Confederations Cup Brazil 2013 also sporting the iconic Three Stripes on their shirts (including reigning World Champions Spain), the tournament signalled the start of a comprehensive campaign for adidas that will ultimately lead back to Brazil next year for the FIFA World Cup™.
However, it is not only the players who benefit from adidas sports clothing and equipment. It is fair to say that FIFA events would be very different affairs without the help and support of our loyal FIFA Partner.
The FIFA Youth Programme, for instance, would have a very different look without adidas' commitment to the scheme. All the youngsters involved with the many roles of the programme are supplied with adidas equipment that they are allowed to keep after their work is done.
adidas supplied the ball crews with bags, shoes, socks, shorts, pants, jersey, track top and cap, while an equally comprehensive selection of clothing also went to the National Flag Bearers, the FIFA Flag Bearers, FIFA Fair Play Flag Bearers and the Players' and Captains' Escorts.
In addition, the referees and assistant referees were each provided with caps, watches, socks, wristbands, polo shirt, presentation suit, rain jacket, training jersey, training shorts, training suit, undershirt, football boots, running shoes, sports bags and, of course, on-field uniforms.
The thousands of volunteers in Brazil, meanwhile, all sported a full range of products inspired by the event's official look including caps, socks, polo shirts, rain jackets, tracksuits, zip-off pants, running shoes and sports bags, while LOC members and FIFA Officials all received adidas clothing.
adidas also played a vital role as sponsor of the FIFA Fair Play flag bearer teams that add so much to the pre-match tradition and ceremony at all FIFA events.