Seara

A QUESTION OF TASTE

The Marfrig Group is one of the world's largest producers of food products

Made from beef, poultry, pork, lamb and fish. Specialising in the foodservice industry and premium retail products, the company, which is present in more that 110 countries.

In 2013 the Group, which is synonymous with consumer trust and practical and nutritious foods, strengthened its bond with passionate football fans from Brazil and the world over through its sponsorship of the 2013 FIFA Confederations Cup with the brands Marfrig and Seara.

Seara was Brazil's first food company to sponsor the FIFA World Cup, starting with the 2010 FIFA World Cup South Africa™. Today it remains an official sponsor of the 2013 FIFA Confederations Cup and the 2014 FIFA World Cup™.

Football Flavours

For the 2013 FIFA Confederations Cup and the 2014 FIFA World Cup™, the Marfrig Group created the slogan “Taste is our Field”, which summarise its dedication to produce flavorful, high-quality food for both daily and special occasions. The slogans are used in various advertising campaigns, sales promotion and stakeholder relationship actions and for special and exclusive moments both on and off the field.

As part of its Taste is our Field commercial programme at the FIFA Confederations Cup, Seara activated two Sole and Exclusive initiatives:

Activated in five of the six Host Stadiums, Taste of the Team arrival enabled guests chosen by Seara to be on hand to welcome the teams as they arrived at the stadium for the game. The Taste of the team benches initiative, meanwhile, gave Seara's special guests access to the team bench following the end of the match, where they could soak up the magic of the game just played.

Both initiatives gave exclusive and unparalleled access to the tournament for special Seara guests and underlined the organisation's commitment to developing a select group of activities as we move towards the 2014 FIFA World Cup Brazil™.

Prime View

Seara guests enjoy being close to the action.