McDonald's

Rewarding for all

The success of the FIFA Youth Programme is down to FIFA Partners and Sponsors such as McDonald's.

Witnessing the happiness and enjoyment on the faces of the boys and girls who participate in the FIFA Youth Programme is as rewarding as anything those of us connected with a FIFA tournament get to experience.

And most of the success of the FIFA Youth Programme is down to FIFA Partners and Sponsors such as McDonald's.

McDonald's has supported football at grassroots level worldwide for more than 25 years and has a long-standing tradition of giving back to the host community by creating legacy programmes that make a real difference for years beyond the respective tournament. 

The 2014 FIFA World Cup Brazil™ will be McDonald's sixth FIFA World Cup™ as a sponsor and, during all of that time, the world's most iconic restaurant group has afforded thousands of boys and girls the opportunity of a lifetime – a chance not only to meet their football heroes, but to hold their hands and accompany them on to the field of play at the largest football event on Earth.

 

The children are literally living their dreams!

David Grinberg,

the Head of McDonald's Brazil for the FIFA Confederations Cup 2013 and 2014 FIFA World Cup.

  • 352

    locally-recruited children aged between 6-10 participated in the McDonald's Player Escort Programme at the FIFA Confederations Cup Brazil 2013

 

Opportunity of a Lifetime

The 2014 FIFA World Cup Brazil™ will be McDonald's sixth FIFA World Cup™ as a sponsor and, during all of that time, the world's most iconic restaurant group has afforded thousands of boys and girls the opportunity of a lifetime – a chance not only to meet their football heroes, but to hold their hands and accompany them on to the field of play at the largest football event on Earth.

The McDonald's Player Escort Programme is part of McDonald's ongoing commitment to children and connects kids with the world's most watched and played sport.  

The McDonald's Player Escort Programme at the FIFA Confederations Cup Brazil 2013 provided some 352 locally recruited children aged between 6 and 10 a once-in-a-lifetime opportunity – an experience that, once they had overcome any understandable pre-match nerves, they enjoyed immensely and will remember the rest of their days. 

“It's a magical moment for the children when they finally see the players come into the tunnel and take hold of the hands of their heroes. They are literally living their dreams! It's an unparalleled moment for any sports fan and their parents are nearly as emotional as they are when they walk onto the pitch,” revealed David Grinberg, the Head of McDonald's Brazil for the FIFA Confederations Cup 2013 and 2014 FIFA World Cup.

For the FIFA Confederations Cup Brazil 2013, the children were recruited from Brazil's public school system as part of a legacy-focused partnership. McDonald's provide each school with relevant enhancements for their sports programmes, which subsequently aim to help inspire the next generation of sporting heroes. 

There will be even more of this important work to come from McDonald's as we head into a FIFA World Cup™ year – and more smiles from everyone who benefits as a result.