Rewarding for all
The success of the FIFA Youth Programme is down to FIFA Partners and Sponsors such as McDonald's.
Witnessing the happiness and enjoyment on the faces of the boys and girls who participate in the FIFA Youth Programme is as rewarding as anything those of us connected with a FIFA tournament get to experience.
And most of the success of the FIFA Youth Programme is down to FIFA Partners and Sponsors such as McDonald's.
McDonald's has supported football at grassroots level worldwide for more than 25 years and has a long-standing tradition of giving back to the host community by creating legacy programmes that make a real difference for years beyond the respective tournament.
The 2014 FIFA World Cup Brazil™ will be McDonald's sixth FIFA World Cup™ as a sponsor and, during all of that time, the world's most iconic restaurant group has afforded thousands of boys and girls the opportunity of a lifetime – a chance not only to meet their football heroes, but to hold their hands and accompany them on to the field of play at the largest football event on Earth.