Johnson & Johnson

INSPIRING THROUGH CARING

The theme of caring runs through J&J's sponsorship philosophy. 

Johnson & Johnson may have been the final sponsor to come aboard for the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup™ when joining the roster as Official Healthcare Sponsor in 2011, but the company has quickly established itself at the heart of proceedings – especially among the hundreds and hundreds of volunteers who work so tirelessly to ensure the smooth running of the tournaments!

J&J provided backpacks filled with Johnson & Johnson products, sent communications and attended volunteer trainings, set up Health Screening centres and interactive areas for all FIFA volunteers – J&J even established the Champions of Care Programme to recognise and celebrate volunteers at FIFA Confederations Cup 2013 who best represented the concept 'Care Inspires Care™'.

The volunteers, who best demonstrated the desire and care to proactively go beyond their tasks at each Host City in order to care for the fans, were self-nominated or nominated by others for the award. Each of the six subsequent winners received a ticket at the FIFA Confederations Cup Brazil 2013 final, where they were also presented with their special trophy at a ceremony in which, the Local Organising Committee (LOC) J&J and former Brazilian National Team star, Rai, all recognised their dedication.   

The theme of caring runs through J&J's sponsorship philosophy for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™ and is built upon a globally-developed platform named Care Inspires Care™ (or Carinho Inspira Carinho in Portuguese).

This philosophy encourages selfless acts of care, big and small and with the goal of making the world a more caring place.

 

Johnson & Johnson has a longstanding history of serving the people of Brazil

Brazil's Managing Director for Johnson & Johnson Consumer Brands

 

Inherent Passion

Brazil represents an important market for Johnson & Johnson and its engagement with the FIFA World Cup™ enables the company to bring their role as the Official Healthcare Sponsor to life through a broad range of programmes, products and services – including vision, oral, sun, skin and wound care products – to encourage healthier lifestyles for football fans around the world. 

“Having a global, broadly based and trusted company like Johnson & Johnson as a FIFA World Cup™ Sponsor is a great asset for FIFA and we are honoured to welcome them on board,” said Thierry Weil, FIFA Marketing Director. “We look forward to working closely with Johnson & Johnson on our shared mission of making the FIFA 2014 World Cup Brazil™ an exciting and memorable event.”

Brazil's Managing Director for Johnson & Johnson Consumer Brands Duda Kertesz: “Johnson & Johnson has a longstanding history of serving the people and communities of Brazil and we are thrilled by the opportunity to support the FIFA Confederations Cup Brail 2013 and the 2014 FIFA World Cup Brazil™ and share in the pride of this spectacular event. Given the inherent passion Brazilians have for the sport, we hope to leverage this sponsorship to support the communities in which we live and work and improve Brazilian quality of life”.

This Won't Hurt

FIFA Volunteers all benefitted from Johnson & Johnson care. 

Lifesaving Contribution

Poignantly, the FIFA Confederations Cup Brazil 2013 was the tenth anniversary of the sudden death of Marc-Vivien Foe, the Cameroonian international midfielder who suffered a fatal heart attack on the pitch, aged 28, during the FIFA Confederations Cup France 2003. 

Thanks in large part to the support of Johnson & Johnson, the repeat of such a tragedy is now much reduced, due to the introduction of a lifesaving saving medical kit that includes medical supplies and an automated external defibrillator (AED) that was provided to team physicians from eight participating teams. 

In addition to being sent to all 209 of FIFA's Member Associations, these FIFA Medical Emergency Bags (FMEB) were introduced pitch-side at all six Host City stadiums at the FIFA Confederations Cup Brazil 2013.

Johnson & Johnson also provided the medical worker uniforms and medical signage around the stadiums so that fans could easily find medical help when needed. 

 
  • 209

    of FIFA's Member Associations received Medical Emergency Bags

Family of the Match

In addition to the Health Screening centres for FIFA volunteers, Johnson & Johnson also took part in the Commercial Display areas at each of the six Host City venues. Here, fans who engaged with the Caring Wall triggered a Johnson & Johnson donation to Gol de Letra, a Brazilian NGO founded by Rai. Fans could also get their photo taken with the Official Mascot, Fuleco.  

Johnson & Johnson also hosted a family of four before the last match in Fortaleza as part of its Family of the Match consumer promotion. There was also Listerine in all public and hospitality restrooms, restrooms, Listerine, Band-Aid Brand Adhesive Bandages, shower gel and shampooin the referees' and players' dressing rooms.