Johnson & Johnson
INSPIRING THROUGH CARING
The theme of caring runs through J&J's sponsorship philosophy.
Johnson & Johnson may have been the final sponsor to come aboard for the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup™ when joining the roster as Official Healthcare Sponsor in 2011, but the company has quickly established itself at the heart of proceedings – especially among the hundreds and hundreds of volunteers who work so tirelessly to ensure the smooth running of the tournaments!
J&J provided backpacks filled with Johnson & Johnson products, sent communications and attended volunteer trainings, set up Health Screening centres and interactive areas for all FIFA volunteers – J&J even established the Champions of Care Programme to recognise and celebrate volunteers at FIFA Confederations Cup 2013 who best represented the concept 'Care Inspires Care™'.
The volunteers, who best demonstrated the desire and care to proactively go beyond their tasks at each Host City in order to care for the fans, were self-nominated or nominated by others for the award. Each of the six subsequent winners received a ticket at the FIFA Confederations Cup Brazil 2013 final, where they were also presented with their special trophy at a ceremony in which, the Local Organising Committee (LOC) J&J and former Brazilian National Team star, Rai, all recognised their dedication.
The theme of caring runs through J&J's sponsorship philosophy for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™ and is built upon a globally-developed platform named Care Inspires Care™ (or Carinho Inspira Carinho in Portuguese).
This philosophy encourages selfless acts of care, big and small and with the goal of making the world a more caring place.