Budweiser

MAN OF THE MATCH!

Budweiser's Man of the Match Awards have become an important part of post-match rituals at the FIFA Confederations Cup and the FIFA World Cup.

Budweiser is a world leader in sports marketing. In addition to the FIFA World Cup™, Budweiser is an official sponsor of the F.A. Premier League, Major League Soccer and the U.S. Olympic and National soccer teams. The King of Beers also sponsors a variety of sports ranging from baseball and basketball to motorsports and boxing, including Major League Baseball and the National Basketball Association.

Budweiser's Man of the Match Awards, for instance, have become an important part of post-match rituals at the FIFA Confederations Cup and the FIFA World Cup™ and the programme was lent additional prestige in Brazil as the winning players were selected solely by the public - who were able to vote for who they considered the best player through a variety of platforms aimed at making the process as easy-to-enter as possible.

The FIFA Man of the Match presented by Budweiser programme, which came with a newly designed trophy to commemorate the start of the FIFA Confederations Cup, recognises the top player from each game who had the most significant impact or influence on their team's performance.

 

Budweiser is always looking for new ways to engage football fans

Camilo Durana,

Global Director, Budweiser Sports and Entertainment

Man of the Moment

Brazil's Neymar pretty much stole the show on home soil.

The Fans Decide

Fans had an unrivalled opportunity to be at the heart of the FIFA Confederations Cup Brazil 2013 games with the FIFA Man of the Match, presented by Budweiser. Their vote really mattered, choosing which player received the award during each match. The success of the programme built significantly upon the millions of fans who voted during the 2010 FIFA World Cup South Africa™. 

This year Budweiser made it easier for fans to make their voices heard by introducing three new ways to vote. In addition to visiting FIFA.com and BudweiserManoftheMatch.com, fans could cast their vote through iOS and Android mobile apps, on select Budweiser Facebook pages and via Twitter @FIFAcom. Voting began at the start of the second half and closed at the end of each match.

"Through our FIFA World Cup™ sponsorship, Budweiser is always looking for new ways to engage football fans and share their great passion for the beautiful game," said Camilo Durana, Global Director, Budweiser Sports and Entertainment. "We are proud to give fans the opportunity to decide which player receives the FIFA Man of the Match award, and we wanted to make participation more accessible than ever before. By introducing new voting platforms, we hope that more football fans across the globe will have a chance to get closer to the game they love."  

"In every match, there are players who produce defining moments that contribute to the outcome of the game," explained Thierry Weil, FIFA's Marketing Director "The FIFA Man of the Match, presented by Budweiser, honors those game-changing players."

Voting in Comfort

Fans were able to vote for their 'FIFA Man of the Match presented by Budweiser' winner online at FIFA.com. 

Relaxing in the Garden

Additional Budweiser activations at the FIFA Confederations Cup included the extremely popular Budweiser Beer Gardens.

The Budweiser Beer Gardens were located at various Commercial Display locations at the Host Stadiums and included bar and open areas where friends could meet for a drink while relaxing at one of the many tables and under the shade of a Budweiser umbrella.

Anheuser-Busch InBev, parent company of Budweiser and a FIFA Sponsor since 1986, supports its sponsorship of the FIFA World Cup both in the host country and key international markets. This includes use of the official tournament marks for promotional purposes, such as packaging, point-of-sale materials and other advertising. The company also receives on-field signage, outdoor billboards and pouring rights at FIFA World Cup™ venues.