Leading publishing company, Editora Abril, has been confirmed as the Official FIFA Print Media Supporter in Brazil for the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup™.
The agreement was announced in Sao Paulo following a meeting on Tuesday March 29th between Thierry Weil, FIFA Marketing Director and Jairo Mendes Leal, Chief Executive Officer of Editora Abril.
Key Editora Abril magazine titles will benefit from a commercial association with the official marks of the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup. Importantly the agreement will not compromise the editorial independence of Editora Abril's event coverage. The company will also get the opportunity to develop official event publications to share the passion and excitement of these events with fans all over Brazil.
Through the partnership, Editora Abril will bring enhanced coverage of both events to people of all ages through leading titles as diverse as highly respected news weekly and Brazil’s biggest magazine Veja, Placar, a monthly magazine for football fans and Recreio, a weekly magazine for children aged 7 to 11.