The final of the FIFA Confederations Cup attracted the largest sports television audience of the year in Brazil and topped 2013 television viewing figures in Spain, rounding off the most popular Confederations Cup on record in broadcast terms.
The tournament has set new viewing records in key markets from the group stages to the final, cementing its position as a major event in the global sporting calendar and giving a clear indication of the demand broadcasters can expect for coverage of the 2014 FIFA World Cup Brazil™.
The average television audience for matches at this year’s FIFA Confederations Cup competition across key markets was more than 50 per cent higher than in 2009.
Over 69.3m tuned in to the 2013 final across ten key markets including Germany, France, the United States and China, more than 11m higher than the audience for the final of the 2009 tournament in South Africa in those markets.
42m Brazilians watched the final between Brazil and Spain live – nearly 50 per cent more than the Brazilian audience for the final of the 2010 FIFA World Cup South Africa™ – with 36.7m turning on coverage on TV Globo, and Bandeirantes drawing in a further 5.3m viewers.
In Spain, 10.7m enjoyed the game on Telecinco – the biggest audience for any programme on Spanish television this year and an eye-catching result, given the late-night timing of the broadcast in Spain.