Wednesday was a day of announcements in Brazil. As well as the unveiling of the match schedule for the FIFA Confederations Cup Brazil 2013, FIFA’s Marketing Department also revealed two important developments, with language school Wise Up signing up as the fourth National Supporter of the 2014 FIFA World Cup Brazil™, and Globo Marcas being appointed FIFA’s Master Licensee for the two tournaments.
Representatives from FIFA, the Brazil 2014 Organising Committee (LOC) and the Brazilian government offered their views afterwards in a press conference. FIFA.com rounds up what they had to say.
FIFA Secretary General Jerome Valcke
Among other subjects, FIFA, the LOC and the Brazilian government discussed a report on the construction work for the FIFA World Cup, and we’ll be agreeing the common line we should take with regard to getting World Cup infrastructures ready.
It should be made clear that this is not the first time we’ve had a government representative on the Local Organising Committee. We had between six and nine ministers on the South Africa LOC. They’re not members as such but representatives who attend the meetings and have the same voice as everyone else. We believe this is not the time to criticise but to find shared solutions to the challenges we face.
The ticket prices for the FIFA Confederations Cup are lower than they are for the FIFA World Cup. There will be visiting fans at the Confederations Cup too, though the crowds should be 90 per cent Brazilian.
Brazilian Minister of Sport Aldo Rebelo
On behalf of the Brazilian goverment I want to make clear that it is wholly committed to working closely and cooperating with the LOC, FIFA, state governors and city mayors in moving towards this common goal. We are working hard to integrate the control and support systems operated by the Brazilian government, the LOC and FIFA, and we are going to be sharing more and integrating teams for visits to the stadiums.
The urban mobility projects are not for the FIFA World Cup, but for Brazil. Many of them had been planned a long time before we knew we’d be staging the event, such as the metro in Salvador. Some of them will make life easier in the cities and provide better conditions for visitors from other parts of Brazil and foreign tourists, while others are essential for the World Cup, like transport links to airports, hotel districts and training grounds. The government has responsibility for executing the projects.
Bebeto, member of the LOC Management Board
I was fortunate enough to win the FIFA Confederations Cup. It meant a lot to me to lift the trophy. It was the first of many triumphs that came our way. The Confederations Cup will provide us with an opportunity to show we’re capable of staging big events. Brazil can win the competition for a fourth time in 2013 on home soil, and I know a bit about lifting trophies the fourth time round.
FIFA Marketing Director Thierry Weil
We are extending a warm welcome today to a new National Supporter. Wise Up is Brazil’s biggest English school, with centres all over the country. They will have a big hand to play in the volunteers’ programme because it’s vital to have people who speak English. We’re also very happy to announce today’s agreement with Globo Marcas. They will be responsible for the production and distribution of all FIFA World Cup products to be sold to fans in Brazil. That’s going to create jobs, for the benefit of thousands of people.
Flavio Augusto da Silva, CEO Wise Up
Wise Up is a school that started out in Rio de Janeiro and has branches across the country and in Argentina, the USA and China. Wise Up understands that education can be an important legacy and that this event can also, and for the very same reasons, be a landmark in the history of the FIFA World Cup. Our objective is to put together a social programme through this partnership. We know that the ability to speak a second language is going to help the more disadvantaged members of society get better-paid jobs straightaway. Being able to speak English can make all the difference to their lives.
Jose Luiz Bartolo, Licensing Manager Globo Marcas
We are very excited. We would like to thank FIFA for entrusting us with the important task of licensing official products for this fantastic sporting event. I am convinced that the experience we have acquired over the last 12 years will stand us in good stead for this major project. We have developed expertise in a number of areas, mainly in sport, through our association with the Pan-American Games. We are going to give the people of Brazil and visitors to the country the chance to go home with happy memories of the FIFA Confederations Cup and the FIFA World Cup.