'Win in Africa, With Africa' is a project initiated by FIFA President Joseph S. Blatter and South Afican President Thabo Mbeki. The initiative is aimed to ensure that the 2010 FIFA World Cup ™ in South Africa leaves a lasting legacy for the country and for the African continent. It is based on the FIFA principle to 'Develop the game, touch the world and build a better future' and is part of a larger project, Football for a Better World.

As this is the first time the FIFA World Cup will be hosted on African soil, it has become a priority to ensure that the auspicious occasion provides tangible benefits for the continent. Already, the FIFA Executive Committee has approved building 25 artificial turf pitches in 25 African countries.

FIFA will also collaborate with African universities, including Nelson Mandela Municipality University in Port Elizabeth and the University of South Africa in Pretoria, which will offer courses in sports organisation, event management and the development of sports medicine. Students are already attending FIFA Masters courses at the Cheikh Anta Diop University in Dakar, Senegal.

FIFA is committed to making this initiative work for Africa, a continent that lives and breathes football.