FIFA Confederations Cup TV audiences grow again
© Getty Images

 

Brazil’s final group match against Italy in the FIFA Confederations Cup Brazil 2013 attracted the biggest television audiences of the tournament so far, with broadcasters from markets such as Brazil, Italy, Germany, Russia and the United Kingdom all enjoying higher viewing figures.

Some 50.4 million viewers in ten key television markets watched the game live on Saturday 22 June, beating the audiences for the hosts’ previous matches of 42.5 million and 42.8 million in key markets.

The Italian television audience for the match topped ten million, higher than any live 2014 FIFA World Cup Brazil™ qualifier so far involving Italy and a bigger audience in Italy than any live UEFA Champions League match from the 2012/13 season.

RAI Uno in Italy drew in 9.3 million viewers – a record for this tournament on the channel – and Sky Sport 1 accounted for a further 0.9 million viewers.

Just over 29 million Brazilians watched the game on television, the biggest audience in Brazil so far during the FIFA Confederations Cup.

TV Globo attracted an audience of 25.3 million and 3.8 million watched coverage of the game on Bandeirantes.

More than 16.5 million Brazilians saw Nigeria play Spain on TV Globo on Sunday 23 June. Telecinco in Spain attracted 7.2 million viewers for the game, the largest Spanish television audience of the night and ranking in the top ten rated Spanish sports broadcasts of 2013 so far.