TV audience grows in key markets
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Global TV audiences tuning in to the FIFA Confederations Cup 2013 have grown for the second round of group matches. Markets including Germany, Japan, Spain and the United Kingdom have all witnessed increases in viewing figures.

More than 40 million people in ten key television markets around the world watched Brazil’s second game against Mexico on Wednesday July 19, underling the position of the FIFA Confederations Cup as a major international sporting event.

That audience compares favourably with other popular global sports such as   Formula 1, which achieved an average of 30.2 million viewers across the same markets in 2012.

Japan was just one of many TV markets that enjoyed their biggest audiences of the tournament so far during the second round of matches.

Japan’s game against Italy on July 19 attracted 8.7 million viewers on Fuji TV – a 70 percent increase on Japan’s opening match figures on Fuji TV.

Elsewhere, audience numbers remained very strong at usually quiet times for television ratings.

RAI Uno in Italy accounted for more than half of Wednesday night’s Italian television audience during the game against Japan, pulling in 4.8 million viewers for a group stage tie that kicked off at midnight in Italy.

More than 26 million in host market Brazil saw their country record a second victory against Mexico, an impressive total for a midweek afternoon kick off. 

TV Globo contributed the majority with an audience of 24.8 million, while Bandeirantes drew 1.4 million people to their coverage.