FIFA and the Nobel Peace Center today launched the Handshake for Peace campaign at the FIFA Club World Cup Morocco 2013.
This exciting joint initiative between FIFA and the Nobel Peace Center in Norway will combine the global reach and power of football with a simple handshake – a Handshake for Peace – that seeks to set an example of friendship, respect and peace to society. The handshake will form an integral part of FIFA events, giving a strong platform for this positive gesture of respect, friendship and fair play.
The Handshake for Peace will feature at all matches during the FIFA Club World Cup Morocco 2013.
As an example of the expanded pre- and post-match protocol, opposing captains and referees will meet next to the centre circle to take part in the Handshake for Peace after matches at FIFA tournaments.
The Handshake for Peace supports the third pillar of FIFA’s mission – to build a better future through football. It will feature at all future tournaments, including the 2014 FIFA World Cup Brazil™.
“A crucial pillar of FIFA’s mission is to build a better future for all through the power and popularity of football,” said FIFA President Joseph S. Blatter. “We believe that, by adopting the Handshake for Peace as part of the match protocol of our events, FIFA and the global football community can send a strong message of solidarity and peace to the world. We are proud to have joined the Nobel Peace Center on this exciting and powerful campaign.”
The joint initiative brings to life a promise made between the two organisations at the 2012 FIFA Congress in Budapest.
Nobel Peace Center CEO Bente Erichsen said: “Collaboration with FIFA enables us to reach even further with the message of peace. Millions of people meet through football – across borders, cultures and languages. Football grounds are among the world‘s most important venues for promoting respect, equality and friendship, ideals which have been fundamental to the work of many Nobel Peace Prize laureates.
Alfred Nobel intended his legacy to help strengthen the brotherhood of nations. Now the international football community has a unique opportunity to do the same – with a simple action, a handshake for peace.”