Sixteen years have passed since Anthony Baffoe missed the
decisive penalty kick in a shoot-out as Ghana fell to Côte
d'Ivoire in the CAF Africa Cup of Nations final. It is probably
the only major public mishap of a multi-faceted and remarkable
career in which everything Baffoe has touched bore fruit, arguably
even more so off the field than on it.
Versatility could be Baffoe's middle name. The son of a
diplomat who grew up in Bonn and later became the first African
professional in the Bundesliga, the Ghanaian's intelligent wit
and disarmingly frank irony, often directed at himself, made him a
hugely popular public figure. Seventy-four German top flight
appearances for Cologne and Fortuna Dusseldorf merely whetted his
appetite: he played for a further seven clubs, including spells in
Hong Kong and Caracas, and won 16 Ghana caps. However, his playing
career was destined to be merely a prelude for even greater things.
Proactive ambassador
After hanging up his boots, this most flamboyant of
personalities exploited his broad popularity to set up and front a
new TV magazine show devoted to youth football. After a few years,
it became clear Baffoe's arguably unique combination of African
passion and German efficiency was good for a lot more than merely
presenting. So it was that the former defensive utility man evolved
into a highly-respected administrator and official, an outstanding
and refreshingly different representative of the African continent
and his home country of Ghana.
"I really enjoy working in management and
administration, helping to organise the African Cup of Nations and
playing a part at the 2006 World Cup. I'm not content simply to
act as an ambassador, I'm the kind of guy who likes to get
involved. I like the direction it's going and I have a few
things in the pipeline - especially in Africa," Baffoe
exclusively revealed to
FIFA.com at the FIFA Interactive World Cup 2008
Grand Final in Berlin, where he co-presented the event.
Passion and efficiency
"I'm proud to be a representative of Africa and
Ghana. I very much see myself as African, although I would say
going to school in Germany did me a lot of good, because it's
helped me add a new dimension to Africa. You're never going to
change the whole of Africa, but you can change the people you work
with," Baffoe comments. "If I don't feel passion,
it's not the real me. I have to be convinced of something,
that's very important to me. Authenticity is always a critical
factor for me personally."
The former international has certainly found his passion in
life and is determined to support Africa with all the means at his
disposal. He took on responsibility for international relations at
the Ghanaian FA in spring 2006, lending his expertise and zeal to
the Black Stars' cause at the 2006 FIFA World Cup Germany™. The
43-year-old by no means confines his talents to management and
administration, as he appears well set to become one of the key
faces is a gathering boom for the African game.
Focus on South Africa 2010
"I do think it's important that I have moments of
German directness. Nine o'clock is nine o'clock, not ten
past nine. We can do it! That's exactly what I'm trying to
get across, and it's gone very well up to now," Baffoe
explains, bristling with intent. It is clear the former pro knows
exactly what he wants to achieve, and also knows which of his own
personal attributes will be of most help in his second career as he
strives for a leading role away from the field of play. "I
enjoyed my time as a player, but now it's time to shoulder
responsibility and pass on my experience. It's the best way for
me to give something back to my continent, and it's important
to me personally."
Baffoe, now based in Ghanaian capital Accra, is thoroughly
looking forward to the next few years. His focus and enthusiasm is
firmly directed at the 2010 FIFA World Cup South Africa. "Let
me be frank: many people still have a completely false impression
of Africa. When the talk turns to Africa, the first thing they
express is doubt: 'Are they up to it in South Africa?'
People start with negatives. We have to show the world we're
ready to host the World Cup. In my view, the country which is truly
capable of that is South Africa. I can hardly wait to start playing
my part. I want to represent Africa well, and prove we're
capable of doing the job."




