FIFA proactively uses its competitions and events as platforms for running national and international awareness-raising campaigns as well as for raising funds for established social causes. FIFA Ambassadors are also involved as role models, who help strengthen the messages conveyed

The FIFA World Cup and the other FIFA competitions draw an incredible amount of attention from spectators and media worldwide, that can be used to convey messages that support good causes.

On top of the implementation of the grassroots programmes of the Football for Hope movement, FIFA also runs awareness-raising and fund-raising campaigns in connection with its largest tournaments and makes use of its various Ambassadors to support these endeavours.

On a permanent basis, FIFA - in cooperation with its 208 member associations - conduct the reputed "FIFA Fair Play" and "Say No to Racism" campaigns.

Current FIFA Campaigns:

1) 20 Centres for 2010 (FIFA)
1) FIFA Fair Play: "My Game is Fair Play" (FIFA)
2) "Say No to Racism" (FIFA)

Previous FIFA Campaigns:

1) "Let's Play, Let's Build" (FIFA-SOS)
2) "Goals for Girls!" (with UNICEF for FWWC China 2007) (FIFA-UNICEF)
3) "6 Villages for 2006" (FIFA-SOS)
4) "Unite for Children, Unite for Peace" (FIFA-UNICEF)
5) "Los chicos siempre ganan" (FIFA-UNICEF)
6) "Go Girls!" (FIFA-UNICEF)
7) "Red Card to Child Labour" (FIFA-ILO)
8) "Say Yes for Children" (FIFA-UNICEF)
9) "Smoke-free Soccer" (FIFA-WHO)
10) "Kick Polio out of Africa" (FIFA-WHO)