The Official Campaign
"20 Centres for 2010" is the name of the Official Campaign of the 2010 FIFA World Cup South Africa™. Its aim is to achieve positive social change through football by building twenty Football for Hope Centres for public health, education and football across Africa. The centres will address local social challenges in disadvantaged areas and improve education and health services for young people. 20 Centres for 2010 will promote social development through football long after the final whistle of the 2010 FIFA World Cup, leaving a tangible social legacy for Africa.

USD 10 million is required to create the centres and FIFA is contributing 500 dollars for every goal scored in the FIFA World Cup qualifiers (a minimum investment of over USD 1 million). FIFA aims to raise the remaining amount through targeted alliances and cooperations.

What is Football for Hope?
Football for Hope is a movement that uses the power of the game for social development. It is led by FIFA, world football's governing body, and streetfootballworld, a centre of expertise that supports a global network of local organisations in the field of development through football.

What are the Football for Hope Centres?
The infrastructure will consist of a building with rooms to provide public health services and informal education, office space, common space for community gatherings, and a small-size artificial turf pitch (40x20m). The construction will be supervised by FIFA and streetfootballworld and implemented by Architecture for Humanity, a charitable organisation that services communities in need, and Greenfields, a leader in the construction and development of synthetic turf systems.

What do the Football for Hope Centres do?
Above all, the objective of the Football for Hope Centres is to promote social development within their community and strengthen local organisations (the "Centre Hosts") with vital infrastructure. The centres will provide these Centre Hosts with a base from which to provide their programmes and increase awareness about HIV/AIDS, increase literacy, improve gender equality, integrate youngsters with intellectual disabilities, and promote overall social development in other targeted ways. Together with the Centre Host, FIFA and streetfootballworld will develop unifying programme elements for all Football for Hope Centres to be adapted and implemented according to the local needs. The centres will become hubs for cooperation and exchange of best practice among local organisations as well as on the global level. 

Owned by the community
Community involvement and ownership are crucial for the success and sustainability of the centres. The local community will be involved in the entire process from the very first step, including the architectural design for the centre, construction and, whenever possible, the involvement of the local workforce and skill-building programmes. Architectural design and setup will also meet national environmental standards and make use of environmental innovations.  

A model for the future
The Football for Hope Centre model is based on partnership and cooperation between various stakeholders and on the principles of "matching resources" and "complementary expertise". The Centre Hosts will play a key role in managing the centres, running the programmes, and ensuring community involvement and ownership. Support will be sought locally from the municipal and regional government authorities, the FIFA member associations and the community. To ensure the long-term sustainable development for all Football for Hope Centres, streetfootballworld will identify partnerships with selected international organisations and companies in order to provide financial and material support as well as expertise.

The Football for Hope Centres are long-term projects for everyone. In the future, centres will also be built in other parts of the world including, South America for the 2014 FIFA World Cup™. The Football for Hope Centres in Africa will become examples to be followed around the world.