adidas Exchange Programme launches in West Africa

Between 27-29 October a three day workshop took place in Ghana to herald the start of the adidas Exchange Programme – West Africa. The programme is part of the FIFA Partners' Corporate Social Responsibility (CSR) Programme, a collaboration between adidas and FIFA on CSR and implemented through Football for Hope, a movement led by FIFA and streetfootballworld, which uses the power of the game for social development.

The workshop featured two main elements: Coerver coaching and Capacity Development sessions:

Coerver coaching
High-quality football training is an important asset to any organisation active in the field of development through football. The Coerver Coaching seminar is implemented to provide coaches with an advanced football training course including practical and theoretical modules to improve the coaches' methods and skills. The seminar adds significant value to existing training curricula by further developing players' self-esteem, confidence, creativity and communication. By making training sessions more stimulating and enjoyable, projects are better equipped to attract, motivate and retain their participants.

Capacity Development sessions
Capacity development take place both with the help of external experts and among the organisations themselves. The programme entails a series of sessions, in which organisations work together to review existing practises, key factors of success and actions for improvement concerning a pre-identified areas of work. Experts on certain topics also provide additional knowledge for the participants.

It is important that both the participating organisations and also the relevant sports and political authorities do what is necessary to follow up on the direct outcomes.
Anthony Baffoe, General Secretary, Ghana PFA

Hopes for the future
The Opening Ceremony in Ghana attracted media, local officials and former football players. At the welcome address, Nana Sam Brew Butler, the Director of Play Soccer Ghana and the Chairman of the Supervisory Board at the Oguaa Football for Hope Center, said: “We are proud to host this very special event in our country and welcome everybody who has made the long way to come to Ghana and be our guest. The adidas Exchange Programme provides us with the opportunity to come together with our West African fellows who share our vision and who are also using football as a tool for social development. This event will us get closer together and discuss future West African networking possibilities and not to forget to learn from each other.”

The response was wholly positive. Ghana footballing legend and now General Secretary of the country’s Professional Footballers’ Association Anthony Baffoe responded: “This programme will be over after three days, but we are still going to be here. It is important that both the participating organisations and also the relevant sports and political authorities do what is necessary to follow up on the direct outcomes and commitments resulting from the exchange.”

The debut event in Bunso brought 13 organisations together for the first time to exchange knowledge and experiences, while receiving professional training in resource mobilisation and football coaching as well as advice on fundraising strategies. Further workshops are planned in the Middle East, India and South America between now and the end of November.