Coaching for Hope, Mali

Increasing HIV and AIDS awareness in vulnerable children

Skillshare International’s Coaching for Hope educates and empowers children in the developing world through football. It enables young people to make healthy decisions about their future by expanding the capacity of local coaches and youth workers in at-risk areas to deliver football and HIV/AIDS education.

Coaching for Hope provides grassroots coaches with its highly acclaimed curriculum, offering three levels of qualification that combine football coaching with a social curriculum based on HIV/AIDS prevention, substance misuse education and disability inclusion. To date, Coaching for Hope has trained over 700 coaches who have worked with over 30,000 children and young people.

Diambars, Senegal

Using passion for football as a driving force for education of street children

In a nation where less than 30 per cent of the population is educated, Diambars has set out to educate young people, who in turn will relay their knowledge to their friends, families and communities. Diambars’ goal is to combine sport and education - general, technical, and professional - in a manner that instils work ethic, discipline, and confidence in the students.

Each year the Diambars Academy takes on 48 street children, providing them with a home and education for the next five years. For the organisation and its volunteers, the joy of watching these children develop their skills on and off the pitch is immeasurable.

Espérance, Rwanda

Reconciling ethnic divisions and increasing AIDS awareness

Rwanda is still struggling with the legacy of the genocide of 1994, caused by conflict between the nation’s different ethnic groups. In the search for justice and peaceful coexistence, Espérance reconcile the ethnic divisions of Rwanda through education and social programmes such as ‘Football for Peace’ and ‘Anti-AIDS’.

The organisation uses football not only to reconcile differences within the population, but also to raise awareness of important issues that face young people and their communities. Football tournaments are often run in conjunction with AIDS awareness activities. Over 300 young people are trained on the football field each year and many more take part in other Espérance activities. Participants are not just educated; they are trained to be educators themselves.

Grassroot Soccer, South Africa, Zambia, Zimbabwe

Using the power of football to fight the spread of HIV and AIDS in Africa

Grassroot Soccer combines the cross-cultural appeal of football with evidence-based HIV-prevention and life-skills programmes to arm young Africans with the knowledge, skills, and support to live HIV-free. Grassroot Soccer attracts and engages African youth through schools, community outreach programmes and social multimedia.

Through international outreach, Grassroot Soccer also provides training and capacity-building for its implementing partners. The organisation has formed effective partnerships with more than 30 private and public organisations worldwide, and since 2003 over 270,000 young people in 16 countries have received comprehensive HIV-prevention education through programmes linked to Grassroot Soccer.

Kick4Life, Lesotho

Tackling the spread of HIV and transforming the lives of disadvantaged children

Kick4Life (K4L) delivers a health education, HIV testing and life-skills programme in Lesotho, a country afflicted by widespread poverty and one of the world’s highest rates of HIV infection. Programmes include the ‘K4L Curriculum’, a health education and life-skills course; the award-winning ‘Test Your Team’ campaign, which combines HIV education and testing with football tournaments; the ‘Orphan & Vulnerable Children Scholarship Scheme’, which supports disadvantaged young people through secondary school; and the ‘Street Youth Initiative’, a programme for 'street kids' to play football and access key support services.

Kick4Life's mission is to provide opportunities for children and young people to transform their lives through innovative football-based programmes.

Mathare Youth Sports Association, Kenya

Tackling local issues through community activities in the slums of Nairobi

For the past two decades, the Mathare Youth Sports Association (MYSA) has been helping young people become responsible citizens and develop healthy bodies and spirits. Its activities include providing training and organising tournaments within the 16 most deprived slums of Nairobi, Kenya’s capital city. Young people are involved in leadership training, environmental clean-ups, HIV/AIDS awareness programmes, and other community service activities. MYSA has approximately 20,000 young participants, with over 14,000 in the football programme.

In co-operation with participating schools, MYSA has also devised a special curriculum for training teachers, who are encouraged to incorporate the organisation’s message and methods into their school agendas.

Moving the Goalposts Kilifi, Kenya

Developing life skills and increasing HIV awareness in vulnerable girls and women

Moving the Goalposts Kilifi (MTGK) uses the power of football to promote athleticism and leadership among young women and girls, and to inform them about anti-discrimination, children’s rights, education, health and other social issues. All activities are organised by the girls themselves and follow the principles of ‘peer education’. MTGK’s aim is to help empower young women to break out of the cycle of poverty. At present MTGK works with over 3,000 players in Kilifi, one of the most rural and disadvantaged communities in Kenya.

MTGK offers a range of programmes, including the ‘Football, Leadership and Lifeskills Project’ and the ‘Coach the Coach’ programme. Other projects address issues such as reproductive health and provide young women with the skills they need to set up and run their own small businesses.

Search and Groot, Nigeria

Fighting corruption and creating financially self-sustaining communities in Nigeria

In 2003 Search and Groom got the ball rolling in Ajegunle, a suburb of Lagos characterised by crime and poverty. Through its commitment to football and education, the organisation offered hope to the neighbourhood’s young residents, building their confidence and awareness and giving structure to their lives. Since then, Search and Groom has spread to three other neighbourhoods in Lagos.

A special focus of the educational programmes is the fight against corruption. The organisation also works to promote ethnic harmony, which has been disintegrating amongst ethnic groups in Nigeria over the past few years.

Special Olympics, Botswana, Mauritius, Namibia, South Africa

Promoting the integration of people with intellectual disabilities through sport

Founded in 1968, Special Olympics uses sport to develop self-confidence and social skills among individuals with intellectual disabilities. Since it was created, Special Olympics has expanded from a one-time Olympic style tournament to an international non-profit organisation. In 1979, it established a programme in Kenya and has since then flourished throughout the African continent.

Special Olympics combines a mixed group of Special Olympics athletes and athletes without intellectual disabilities through their ‘Unified Sports’ programme. This unique programme aids in training and competition to improve skills and fitness. The Festival 2010 delegation will bring together young participants from Botswana, Mauritius, Namibia and South Africa.

Team Alexandra, South Africa

Proudly representing Alexandra and the power of football for social change

For the first time ever, an official event of the FIFA World Cup will take place in one of the host country’s poorest neighbourhoods. Alexandra is one of South Africa’s oldest townships, and its young people face many of the challenges common to economically disadvantaged areas of the country. The host team of the Football for Hope Festival 2010 unites eight inspirational young people that are proud of their community and looking forward to welcoming the world to Alexandra.

Team Alexandra is made up of young volunteer coaches from Play Soccer South Africa, an organisation that uses football to educate children about social issues like healthy eating, peer pressure and safe sex in a year-round 48 week holistic curriculum. Play Soccer South Africa and other Play Soccer organisations in Cameroon, Ghana, Malawi, Senegal and Zambia are affiliated under Play Soccer International, the umbrella organisation in the USA.

Team South Africa, South Africa

Working for the future of South Africa by fighting HIV/AIDS and creating leaders

Team South Africa incorporates young people from Altus-Sport-Vuma and Whizzkids United, two organisations representing two successful approaches to health education through football.

Altus-Sport-Vuma works in 15 townships in Tshwane (Pretoria). Through their ‘Youth Sport Leaders’ programme they deliver sport coaching, leadership and life skill lessons to young people who then coordinate educational street soccer programmes for children in primary schools and community sport centres.

Durban-based WhizzKids United focuses on creating positive behaviour change amongst their participants, in order to stay HIV-free. The programme evolves over several weeks and provides long-term support through the ‘WKU Health Academies’. The activities are designed to help the children react with confidence and knowledge to the obstacles and dangers of everyday life.

Team Zambia, Zambia

The power of football to promote change in Zambia

Four organisations from Zambia have joined forces to form Team Zambia; Breakthrough Sports Academy (BSA), Bauleni United Sports Academy (BUSA), Kalim Sports Council (KSC) and the Kalusha Bwalya Foundation Trust (KBFT). They cover a wide range of issues with their programmes, from environmental clean-up projects and support for refugees, community involvement, HIV/AIDS education and girls’ empowerment. BSA, BUSA and KSC have a long track record in networking, having founded the Zambian Street Football Network in 2007. For the Football for Hope Festival 2010, the network unites with Zambian football star Kalusha Bwalya’s foundation to represent the success of football-based development programmes in Zambia.

The Kids League, Uganda

Breaking down religious, social and economic barriers in former conflict areas

The Kids League organises football programmes for disadvantaged young people in conflict zones in Uganda, a country afflicted by years of civil war. Volunteers from the community are trained as referees, coaches and administrators, and the children’s parents or guardians often participate in various aspects of the programme delivery.

The Kids League aims to improve children’s lives through sport by breaking down religious, social and economic barriers within communities, thus bringing boys and girls together to convey messages on health, HIV/AIDS and education. The organisation socially integrates ex-child soldiers and traumatised children, and actively encourages more girls to take part in football.