20 Centres for 2010
20 Centres for 2010 is the official campaign of the 2010 FIFA World Cup™. Its aim is to create 20 Football for Hope Centres to promote public health, education and football in disadvantaged communities across Africa.
The importance of this legacy is highlighted by the fact that many communities in Africa continue to face serious social challenges. By using the positive elements of football, many locally run organisations have been successful in reaching young people and addressing such challenges. In order to strengthen this development, Football for Hope Centres are being created in disadvantaged communities to be used as facilities from which these local best-practice organisations can reach out to the local young people.
The creation of a Football for Hope Centre begins with identifying both the local challenges as well as a local organisation that successfully uses football-based programmes for social development. The centre and the programmes that are run there, e.g. HIV/Aids awareness, literacy, gender equality, disability and integration, are created to meet the needs of the community.
The organisation chosen as centre host manages day-to-day activities with the support of the local community, progressively turning the centre into a self-supporting hub and model for social development through football.