As social, environmental and economic challenges and opportunities affect business more than ever before, many companies have recognised the need for sustainable models that benefit societies everywhere. The close and long-standing partnership between FIFA and its commercial affiliates provides an excellent basis for discussing sustainable models and for developing appropriate social and environmental programmes.

By joining forces with its Partners in the area of corporate social responsibility, FIFA is able to further strengthen its programmes and provide additional support to communities all over the world. In return, the diverse and innovative programmes of Football for Hope and other FIFA initiatives offer concrete and tailor-made opportunities to the FIFA Partners and Sponsors.

In developing these common programmes, FIFA meets and discusses with each interested Partner and Sponsor to identify synergies that are valuable to both and can positively impact upon communities and individuals. The result is a tailor-made project portfolio.