The adidas Exchange Programme provides organisations that are active in development through football with the opportunity to exchange and develop key expertise and capacities vital for effective programme delivery and their overall operations. It is part of the FIFA Partners’ CSR programme through which FIFA is joining forces with its six Partners and which is implemented through Football for Hope.

The programme features two main elements: a coaching seminar and capacity development sessions.

Coaching seminar (by Coerver Coaching)

High-quality football training is an important asset to any organisation active in the field of development through football. The coaching seminar is implemented to provide coaches with an advanced football training course including practical and theoretical modules to improve their methods and skills (Coerver Coaching model). The seminar adds significant value to existing training curricula by further developing players’ self-esteem, confidence, creativity and communication. By making training sessions more stimulating and enjoyable, projects are better equipped to attract, motivate and retain their participants.

Capacity development sessions

Capacity development takes place both with the help of external experts and among the organisations themselves. Peer-to-peer learning has proven to be a powerful tool for organisations to share and adopt best-practice lessons for themselves and advanced knowledge relevant for a broader audience. The adidas Exchange Programme therefore entails a series of sessions in which organisations work together to review existing practices, key factors of success and actions for improvement concerning pre-identified areas of work. Experts on certain topics can provide additional knowledge for the participants. Both external expert workshops and peer-to-peer sessions conclude with a report summarising lessons learned and defining a series of next steps for the group of participating organisations, as well as recommendations for practitioners and partners in the broader community of development through football.

The adidas Exchange Programme is coordinated by FIFA, adidas and streetfootballworld, and engages with Coerver Coaching and local experts to deliver the sessions.