FIFA today (12 November 2009) announced a landmark deal with China Central Television (CCTV) covering the broadcasting of different FIFA tournaments on CCTV from now to 2014, including the 2010 and 2014 FIFA World Cups™.
CCTV made a strong commitment to show not only matches from the FIFA World Cups™ but also from other FIFA events and tournaments such as the FIFA Women’s World Cup™ and the different FIFA World Cups for young players.
The agreement is the first of its kind in the history of both Chinese sport and FIFA. Extending broadcast coverage of football in the world’s most populated country also represents an important step in developing and strengthening the game worldwide.
"FIFA is delighted to have reached such a significant agreement with CCTV,” FIFA Secretary General Jerome Valcke said after the contract was announced today in Beijing. "We believe that this is the start of a long-term cooperation that will help to further strengthen football in China PR and make it even more popular."
"Since its broadcast of the first FIFA World Cup match in 1978, CCTV has enjoyed over thirty years of constructive cooperation with FIFA,” said CCTV’s Deputy Editor-in-Chief Li Ting. "The partnership between the two organisations will further improve the quality of CCTV’s long-term strategy in covering football."
The agreement between FIFA and CCTV ensures that the world’s most popular sport will be broadcast free-to-air throughout China PR. This will greatly benefit promotion of the game of football in a country where it is enjoyed by hundreds of millions of fans.
FIFA has already organised a number of competitions in China PR including the Olympic Football Tournaments in 2008 and the FIFA Women's World Cups™ in 1991 and 2007.
CCTV is China PR’s national television station, with its 38 channels attracting more than a billion viewers throughout the country. CCTV was previously the media rights holder for the 2002 and 2006 FIFA World Cups™, as well as the FIFA Women’s World Cup 2007™ and the FIFA Confederations Cup 2009.