To coincide with the 59th FIFA Congress in Nassau on 2 and 3 June, FIFA has launched its annual Activity Report online, which can be accessed from FIFA.com (link on the right side).
In contrast to last year's online report, FIFA's many activities, duties and success stories around the world are this year showcased in two very distinct guises: as an interactive online platform featuring pop-up texts, videos, photo galleries and graphs, and as an e-magazine that can be flicked through at the touch of a button just like a print magazine.
The online platform is designed to represent FIFA's world. It features a map of the world with pulsating dots marking many of FIFA's projects on the ground. The platform is structured according to FIFA's three core areas of activity, namely football development (Develop the Game), football competitions (Touch the World) and development through football (Build a Better Future).
The emphasis is more on visual representation of FIFA's numerous activities, rather than textual. However, should a visitor to the platform wish to read about a specific project in greater depth, the "More" button will transport them directly to the topic in question in the e-magazine of the FIFA Activity Report. The e-magazine is a one-to-one electronic version of the print magazine, but has the added benefits of one being able to download or print the whole magazine or just one page, as well as offering a search function for specific subjects.
The online platform and the e-magazine, both of which are available in the four FIFA languages (English, French, Spanish and German), has been produced by FIFA's Communications & Public Affairs Division in conjunction with Medienfabrik Gütersloh, who were responsible for the concept, design and technical realisation.