When Adi Dassler registered his company "Adi Dassler adidas Schuhfabrik" on 18 August 1949, little did he know that, 60 years later, the brand with the three stripes would be one of the most famous and successful global brands.
"Adi Dassler's interest and passion for sport were the focal point of his life," said Erich Stamminger, the current President of the adidas brand. "He regarded it as his task to help all athletes perform better by providing them with the best possible product. adidas has remained true to this mission for six decades and has thus become one of the best known and most popular brands in the world. The motivation of our company founder and his close association with sport will continue to shape our path in future on our way to becoming the world's leading sports brand."
The relationship between FIFA and adidas dates back more than 30 years. Even before then, adidas was a key part of footballing history. Indeed, they introduced the first screw-in studs in 1954 worn by the players of the FIFA World Cup™-winning German national team.
Besides the FIFA World Cup, adidas is also involved in all other FIFA events, as well as the UEFA European Championships, the UEFA Champions League, the CAF African Cup of Nations as well as MLS.
As FIFA President Joseph S. Blatter once said: "In my opinion, the ball is an even more important symbol than the FIFA World Cup trophy, because the whole essence of the game revolves around it." Well, since 1970, adidas has been supplying the official match ball for all FIFA World Cup matches. For every FIFA World Cup, adidas designers aim at devising the perfect ball for the benefit of the participating associations and players and to maximise the element of fun and excitement. By using innovative technology and design for the official match ball, adidas is supporting the FIFA World Cup by creating a unique football experience.
Among the adidas line of legendary balls were the Tango, the first ball to combine leather and polyurethane successfully (1982), the Azteca, the first fully synthetic ball (1986), the Questra, the polyurethane foam-based ball (1994), the Tricolore, which introduced a syntactic foam layer (1998) and the Fevernova; the ball with a revolutionary design and the best performance characteristics to date (2002). In 2006, the +Teamgeist set new standards with its innovative design and panel-technology.
Adi Dassler may have died in 1978, at the age of 78, but his ideas, efforts and passion still live on today. With new innovations, new divisions and new developments, the company still relies on its founder's motto which is now represented by the brand's attitude: Impossible is Nothing.
FIFA wishes adidas a very happy 60th birthday - and hopes the company continues to prosper in the coming years.