Long before a FIFA World Cup™ kicks off, our dedicated retail programmes and offerings of official licensed products work in sync to accelerate the event awareness in the host country and around the rest of the world. This offers the perfect platform for retailers and licensees to participate in spreading this excitement and to offer consumers an authentic fan experience.

Our licensed consumer retail outlets serve as the perfect event show piece for the promotion and sale of official licensed products. These retailers are the first points of contact for fans to see, feel and buy a “piece of the action”.

We also plan to have merchandising sales at the stadiums as well as dedicated event stores and e-commerce operations.

Application process

For the territory of Brazil, please contact:

Globo Marcas 
Rua Evandro Carlos de Andrade, 160 / 6º andar
04583-115  São Paulo, SP
Telephone 55 11 5112-4400
Email:  globo.marcas@tvglobo.com.br

For the rest of the world, FIFA has decided to focus on managing its licensing programme in-house whenever possible. One of the main objectives in this respect is to create an attractive and sustainable licensing programme with a long-term character.

We value professionalism and expertise, product quality and ethical business practices. If your organisation has a proven track record in this respect and is interested in applying for a licence for sales, production and/or distribution of licensed products for the 2014 FIFA World Cup™, please use the Apply for a license form in the side bar.

For any general queries, please write to us at: fifaretail@fifa.org.