FIFA has been world football's governing body for over 100 years, during which time it has made the game accessible and enjoyable for young and old alike. The purpose of brand collaborations is to set forth this tradition by working with a selection of well-established brands that can enhance the collective experience of football fans through their creativity, innovation, superior quality and fan engagement.

Our brand collaborations are very diverse as well as long-term in character and have a unique role within our Licensing Programme. Currently, the portfolio we are working with  include the reputable brands Panini, the company that has been creating our FIFA World Cup™ sticker albums since 1970, Electronic Arts, the  producer of numerous football video games, luxury watchmaker Hublot as our Official Timekeeper, and Louis Vuitton as the designer of our Official FIFA World Cup Trophy travel case.

FIFA is consistently working on developing the existing range of brand collaborations in order to continue enriching our Licensing Programme, which we aim to keep constantly appealing in the broadest sense to the interests of FIFA World Cup™ fans around the world. We always welcome new approaches, so if your organisation would like to get in touch, please do not hesitate to contact us via fifaretail@fifa.org.