Brand collaborations
© FIFA.com

As the governing body of world football for over 100 years, FIFA has a long tradition of providing top-quality services and products not only to our 209 member associations, but also to the fans of our wonderful game. In order to ensure that FIFA is accessible to supporters across the world, we collaborate with a number of brands who work alongside us in developing a diverse range of products that represent football through creativity, innovation and quality.

Holding an exclusive position within our Licensing Programme, the brands currently within the FIFA brand collaboration portfolio are diverse and unique. Our two longest partnerships are with Panini and Electronic Arts, who each respectively engage and excite football fans through the Panini FIFA World Cup™ sticker albums, which have been produced since 1970, and the EA SPORTS FIFA football videogame franchise, which sees over 65 million games played weekly.

Adding luxury to the FIFA brand is Official Timekeeper Hublot, the Official FIFA World Cup Trophy travel case from Louis Vuitton, and Official FIFA World Cup Champagne Taittinger. Senses are then further enlightened through Lidio Carraro, producers of the Official Licensed Wine of the 2014 FIFA World Cup™, while ARS Parfum has released the 2014 FIFA World Cup Brazil™ Special Edition Perfume. 

Recently added to this list of renowned partners is Brazilian artist Romero Britto, who has brought the 2014 FIFA World Cup™ to life through an exclusive series that captures the colours of Brazil on a range of products.

As seen throughout the Commercial Affiliate programme, FIFA is consistently working to develop the existing range of brand collaborations in order to continue enriching our Licensing Programme. We always welcome new approaches, so if your organisation would like to get in touch, please do not hesitate to contact us via fifaretail@fifa.org.