The Marketing Highlights publication serves as a vivid reminder of the commercial success of the tournament, showcasing the marketing excellence which surrounded the event. Focusing on the activities of FIFA’s Commercial Affiliates as well as FIFA-led initiatives all over the world, it illustrates how FIFA and its sponsors connected with hundreds of millions of fans in every corner of the globe during the 2010 FIFA World Cup™ and during other FIFA tournaments.
In addition to the footballing success of the event, the 2010 FIFA World Cup™ is also remembered fondly by FIFA and its family of Commercial Affiliates. With 20 different sponsors participating in the three-tier sponsorship structure of the event, there was a huge amount of marketing activity, not only in the host nation but all over the world. Please use the link below to access the e-book version of the 2010 FIFA World Cup™ Marketing Highlights.