Visa is one of six FIFA Partners, with exclusive global rights in the Financial Services product category through 2014. These include rights to all FIFA competitions and related activities that may be passed through to its financial institution clients and activated with merchant partners. They provide a powerful opportunity to drive business and corporate brand objectives. A wide range of marketing opportunities exist within the FIFA partnership to help clients obtain maximum exposure. Building promotions around this partnership can accomplish a wide range of corporate objectives including brand lift, global reach, and local relevance.
The FIFA partnership links Visa, the world’s leading payment brand, and football, the world’s most passionately followed sport and highlights their shared equities – market leadership, excellence, global ubiquity, acceptance and public awareness. These attributes allow Visa to put the full strength of its marketing efforts behind the partnership and help accomplish Visa's strategy of associating with some of the world's best brands. Visa's global relationships provide its cardholders and financial institution clients, their merchants and their cardholders with programmes that touch multiple facets of their daily lives, whether it is the aspirational aspects of the Olympic Games, family entertainment associated with the Walt Disney Company, or the excitement and passion associated with football.
Visa is carried by millions of football fans across the globe and is the most convenient, secure and reliable way to pay for their football experience. As such, Visa is committed to enhancing the fan’s FIFA World Cup™ experience by developing cardholder programmes that touch the very core of their passion for the “world’s favourite sport” both globally and locally. Since 2007, Visa has provided first-in-market access for fans to various FIFA tournaments via Visa pre-sale events. For the 2010 FIFA World Cup South Africa™, Visa has created the “Go Football Experience” which will provide fans with unique behind-the-scenes access and once-in-a-lifetime experiences which include a pre-match stadium tour, a warm-up by the pitch and a half-time pitch tour.
With worldwide exclusive access to all the FIFA competitions, Visa and FIFA will continue to create exclusive and unique programmes at FIFA tournaments to benefit Visa cardholders and clients.
Visa operates the world’s largest retail electronic payments network and is one of the world’s most recognised consumer brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities in more than 170 countries and territories.
Visa provides its financial institution clients with a broad range of platforms for consumer credit, debit, prepaid and commercial payments. Visa’s network and payment platforms deliver significant value to our clients and their customers in terms of greater efficiency, security, convenience and global reach. Visa Inc. does not issue cards, set cardholder fees or interest rates. These relationships are managed by our network of more than 16,000 financial institution clients worldwide.
Visa enjoys unsurpassed acceptance around the world and its products currently generate more than USD 4.6 trillion in sales volume worldwide. Visa’s 1.4 billion cards are accepted at more than 27 million merchant outlets and Visa/PLUS, one of the world's largest global ATM networks with more than one million ATMs worldwide, offers cash access in local currencies in over 170 countries. For more information, visit http://www.visa.com