Summer sun shines on Live Your Goals

FIFA launched the Live Your Goals campaign to get more young girls and women around the world interested in football and inspire them to get involved and create positive experiences. FIFA.com takes a look back at some of the initiative’s activities during August. Events took place in Armenia, Wales, Canada, Costa Rica, Japan, Estonia and Republic of Ireland as the summer sun in the Northern Hemisphere provided the perfect backdrop.

Canada
The FIFA U-20 Women’s World proved a roaring success, and so too Canadian youngsters that attended LYG Festivals in each of the four host cities were also winners. Over 750 young players aged between eight and 12 years old enjoyed the summer sun, and the presence of numerous senior and U-20 national team players including Rhian Wilkinson and Brittany Baxter, while learning more about the game. It is expected that the programme will be rolled out to even bigger audience during next year’s FIFA Women’s World Cup™.

Wales
The LYG programme has commenced in Wales with over 100 girls between the ages of 6 and 11 beginning their journey as footballers. The event took place in Cardiff, and the participants later had a first-hand view of their role-models as they watched the Women’s World Cup qualifier between the hosts and neighbours England. A total of six festivals will be organised across Wales this year. It is hoped that the campaign will grow over a four-year period with a minimum of 4,400 new participants being introduced to the game.

Armenia
For the third successive month Football Federation of Armenia hosted an event, this time in the rural town of Alaverdi, located 180km away from the capital Yerevan. The local attendees - aged between seven and 14 - made the most of the opportunity with laughter, smiles and happiness in abundance. The city mayor attended the football festival with the local media also covering what was an important event for the town.

Upcoming festivals
It continues to be a busy period for the FIFA Live Your Goals programme with events scheduled to take place in Paraguay, Moldova, Panama, Armenia and Northern Ireland over the coming month, as well as a host of girls’ festivals.