FIFA today launched a new initiative aimed at inspiring women and girls all over the world to participate in football. Featuring some of the stars of this summer’s FIFA Women’s World Cup™ in Germany, “Live Your Goals” will target the next generation of women’s footballers around the globe. The launch took place at the Olympic Stadium in Berlin and was attended by German national team player Kim Kulig, Canada’s captain Christine Sinclair as well as FIFA’s Head of Women’s Competitions Tatjana Haenni.
Women’s football has established itself as a force to be reckoned with and can now claim 29 million active players worldwide. This year’s FIFA Women’s World Cup, widely predicted to be the most successful edition ever of FIFA’s flagship women’s event, was selected as the launch pad for an initiative which FIFA hopes will continue to inspire more and more girls and young women to take up the sport in the years to come.
With “Live Your Goals”, FIFA is aiming to use the popularity not only of this year’s tournament as a catalyst to encourage young women and girls to participate in the sport, but also forthcoming editions of other FIFA women’s competitions. The campaign highlights the many different benefits active participation in football brings for young women and girls, ranging from making friends, learning about teamwork and being physically active to coping with challenging situations, emotions and success.
“The ‘Live Your Goals’ campaign is aimed at showing young girls that football is a great way to spend their time, from a social level with friends right up to the professional level at which the players featured in the campaign are playing,” said FIFA President Joseph S. Blatter. “It gives me great pleasure to see the number of women playing football all over the world increasing. As I have always said, football truly is a game for everyone.”
Featuring some top players from the women’s game, such as Germany’s rising star Kim Kulig and Canada’s captain Christine Sinclair, the campaign highlights the challenges which women face to establish themselves in the world of football. The determination, enthusiasm and commitment that it takes to reach the top levels of the women’s game are also very apparent in each of the players’ stories.
1. FFC Frankfurt’s Kulig, a star of the Germany side which won last year’s FIFA U-20 Women’s World Cup and a key member of the German squad for this year’s event, reflected on her involvement in the initiative, saying: “I’m delighted to support ‘Live Your Goals’. I really hope that my story can play a small part in helping to inspire more girls all over the world to start playing football. Who knows – I might be playing against some of these girls in future World Cups!”
Christine Sinclair, who currently plays for Western New York Flash, reflected on the changing dynamics of women’s football, stating: “I cannot believe how far women’s soccer has come. It makes me happy that the sport is growing and that people are paying attention to it.”