Where will Live Your Goals be featured?
The first phase of the campaign has been featured on FIFA.com (at www.FIFA.com/liveyourgoals) and have been promoted on the LED perimeter boards, player shirt patches and in the infotainment programme on the big screen at all matches of the FIFA Women’s World Cup™ . The campaign will also be featured at forthcoming FIFA women’s competitions around the world.
On a second phase FIFA in cooperation with Member Associations is bringing the campaign to young women and girls around the globe through FIFA Live Your Goals Festivals. The stories of these Festivals can be found at: www.FIFA.com/liveyourgoals.
During FIFA’s U17 and U20 Women’s World Cup, Live Your Goals will be featured through the event promotion and legacy programmes implemented together with the Host countries. Live Your Goals Festivals and events, player interviews and news will be among those initiatives taking the campaign forward.
How long is it going to last?
The aim is for Live Your Goals to become established as a permanent FIFA initiative. The next major milestone after the 2011 FIFA Women’s World Cup™ will be the 2015 FIFA Women’s World Cup™ in Canada.
What are the objectives of the initiative?
The targets are to:
These objectives will be achieved by positioning the sport as fun, rewarding and aspirational with the support of other key stakeholders.
What other organisations will be actively involved in the initiative?
The Live Your Goals initiative aims to strengthen the image of women’s football amongst the target audience as well as amongst the wider general public. Live Your Goals is not a “hit-and-run” campaign, but a long-term commitment by FIFA to support women’s football worldwide.
It is an initiative that, given time, we hope will build upon the power of (women’s) football to facilitate social and cultural change through an increased level of participation in the sport. To achieve this ambitious goal, FIFA will need the support of other key stakeholders (such as FIFA’s member associations and rights holders) as the initiative evolves.
There are many female players already playing in the world. Is there really a need for this campaign?
Although there are 29 million active female players around the world (up from 26 million in 2006), there is still much untapped potential to get women and girls playing and enjoying football. FIFA could sit back and watch this figure continue to grow steadily in the coming years. However, rather than do this, we have decided to harness this growth and use one of the biggest tools in our armoury – the FIFA Women’s World Cup™ – to inspire the next generation.
At which countries or regions is this campaign targeted?
As the FIFA President said, “football is for all”. This is a worldwide initiative. We are using the FIFA Women’s World Cup™ as a launch pad and have high hopes that the campaign will reach and inspire young women and girls all over the world.
Football is a great way to unite people regardless of gender, culture or social class and teaches important values such as fair play and solidarity. Football can contribute to creating a better society, and as world football’s governing body, we take pride in setting an example through our development and social responsibility initiatives.
Apart from this campaign, what work is FIFA doing in women’s football?
FIFA works together with its member associations to promote women’s football worldwide. Through financial assistance earmarked for development programmes, FIFA aims to increase the opportunities for women and girls to participate in football and also aims to increase the number of female coaches, administrators, referees and volunteers involved.
In the next four years, FIFA will continue to live up to its mission for women’s football in creating more opportunities for women and girls to become involved in our sport. The main aim towards the FIFA Women’s World Cup Canada 2015™ will be to support FIFA member associations in further establishing women’s football competitions and leagues while also placing a special emphasis on grassroots and youth development.
FIFA women’s football development programmes offer Member Associations multifaceted support ranging from expertise, teaching and promotional material to football equipment and financial assistance. The programmes on offer for the next four years strive to encourage and create competition opportunities at all levels for women and girls.
A total of 11 programmes for the period 2012-2015 distributed in four main areas for football development are available for Member Associations: Competitions, Management, Education and Promotion.
For more information please refer to the FIFA Women’s Development Programmes Guidelines 2012-2015.
Through FIFA women’s football development programmes, FIFA will continue championing recognition and equality for women and girls and give them the opportunity to live their goals through football.
Why did you ask Kim Kulig and Christine Sinclair to support the initiative? What about other players?
Firstly, Kim Kulig and Christine Sinclair are great ambassadors of the game who have in their own way experienced and overcome challenges to get to where they are. They play the game with passion, commitment, in the spirit of fair play and with a smile! Moreover, Kim and Christine represent the host country of the previous FIFA Women’s World Cup and the host country of the next edition of the event respectively. This signifies FIFA’s long-term ambition to continue to leverage the Live Your Goals initiative to inspire young women and girls worldwide to participate in football. Other players have already confirmed their support for the campaign and will be featured during this first phase.