The regional ‘Win in…’ projects originated with the FIFA World Cup™. In 2006, FIFA decided to combine the preparations for the 2010 FIFA World Cup South Africa with an initiative to develop football across the host nation’s continent. A vast project boasting a significant budget, ‘Win in Africa with Africa’ was made possible by the considerable success of the competition’s previous editions, which gave FIFA the financial means to engage in such a far-reaching campaign.
Since then, other regional projects have been launched and others are currently being implemented. These initiatives are designed to meet the specific needs of football in each different region and encourage the development of the game in the medium and long term.