In its relentless fight to eradicate racism and discrimination in football, FIFA has launched an interactive social media campaign in order to raise awareness on this important issue.
The FIFA Task Force Against Racism and Discrimination chaired by Jeffrey Webb was created last year and thanks to its efforts, the FIFA Congress passed a strong resolution with a new set of sanctions, including point deductions, expulsion from a competition or relegation.
We think YOU can help: we call on all fans around the world to join us in this fight by uploading “selfies” – a random selection of which will be shown before kick-off on the giant screens in the stadiums before the 2014 FIFA World Cup Brazil™ quarter-finals (Estadio Nacional, Arena Fonte Nova, Castelao and Maracana).
Anyone can participate: simply post a picture of yourself on Facebook, Twitter or Instagram by 4 July, when the FIFA Anti-Discrimination Days begin, holding a banner reading #SayNoToRacism. Make sure both the post and the picture display the #SayNoToRacism hashtag. You can use the downloadable banners (see PDF file to the right) in whichever colour you like, but feel free to create your own. You can pose on your own or with others, wherever you like – just make sure #SayNoToRacism is visible.
The more people participate, the merrier – let’s show the world that the football community is wholly united against racism and help spread the unequivocal message that there is no place for it in football. This initiative is part of FIFA’s broader anti-discrimination campaign, which we are also promoting through a global TV campaign during the 2014 FIFA World Cup Brazil. Check out our anti-discrimination TV spot located on the right side of the page.