The Portuguese (Brazilian) version of FIFA.com was officially launched today (Tuesday, 1 December 2009), becoming the sixth language of FIFA’s official website alongside English, French, German, Spanish and Arabic.
The new version offers its users a full service, with all of FIFA.com’s current features translated into Portuguese (Brazilian). There will also be exclusive content from FIFA.com’s dedicated Portuguese editors, as well as news feeds that will ensure that the website offers comprehensive coverage of local and world football, 365 days a year.
The move to include Portuguese (Brazilian) has been made because Brazil are the hosts of the 2014 FIFA World Cup™ and the FIFA Confederations Cup 2013, as well as being five-time winners of the World Cup with over 200 million native speakers. Stories concerning football in Portugal and Portugal’s national side will be written in standard Portuguese.
The FIFA World Cup™ section of FIFA.com has also been completely revamped as FIFA.com prepares extensive coverage of the 32 qualified teams, the key match-ups and the fortunes of the star players over the next six months.
With the eyes of the footballing world set to focus on Cape Town for the Final Draw on Friday, 4 December, FIFA.com will be offering unparalleled coverage of the event including eye-witness stories, video interviews and features. Similar to the popular EMIRATES MatchCast used for the qualifiers, the live KIA DrawCast will allow users to follow live commentary and also interact through FanChat as the drama unfolds.
There will also be an emphasis on involving the fans in the coming months. Users will have the opportunity to create a slogan for their team’s bus in the “Be There With Hyundai” promotion, and the Panini Virtual Sticker Album, presented by Coca-Cola, will also be launched in early 2010. Fans will also have the opportunity to purchase tickets on FIFA.com. The next sales phase will run between 5 December 2009 and 22 January 2010.
Every one of the 853 qualifiers for South Africa 2010 was covered live on FIFA’s official website, with the MatchCast and FanChat proving to be the biggest attractions for the users. As well as being the online presence of world football’s governing body, FIFA.com is also the place to go for everyone’s FIFA World Cup™ needs such as ticketing, hospitality and accommodation.
The statistics and services were also enriched by the efforts of FIFA.com’s editorial team, who work on a daily basis at various locations around the world to ensure comprehensive coverage of the FIFA World Cup™ as well as world football in general. They brought the stories of the preliminary campaign to life and also secured exclusive interviews with some of the sport’s stellar names including the likes of Fabio Capello, Didier Drogba and Luiz Felipe Scolari.
Following the re-launch of the website on 1 June 2007, the site has attracted a total of 2.25 billion page views and witnessed over one million football fans sign up to the FIFA.com Club, which allows users to personalise their FIFA.com experience, comment and make friends with fans across the globe.