To coincide with the 58th FIFA Congress in Sydney on 29 and 30 May, FIFA has also published its annual activity report as an e-magazine, which can be accessed from the official website, FIFA.com (via the link on the right of this page).
In doing so, world football's governing body has opened up a
new channel of communication that will allow it to deliver more
in-depth information on its many activities, duties and success
E-magazines, which have only existed in this form for two years, are beginning to establish themselves in the market. FIFA, which in addition to this year's activity report also published its marketing research report on the FIFA Women's World Cup in 2007 as an innovative e-magazine, is one of the forerunners in the use of digital media as a means of informing its target audience such as its member associations as well as its partners and the media.
The electronic version of the activity report combines all the benefits of a print magazine with those of an electronic medium. Anyone who opens the activity report on screen will find the usual layout and design of a magazine over the full screen and be able to flick through the pages at the touch of a button. At the same time, digital effects such as videos, audio files and animated graphics provide readers with an attractive way to access the topics and themes.
"This new form of publication is the ideal solution for our requirements," said FIFA President Joseph S. Blatter, whose video greeting for readers is available in the four FIFA languages (English, French, Spanish or German). "The e-magazine of our activity report also provides more in-depth background information so there will always be something new to discover."
The e-magazine has been produced in conjunction with Medienfabrik Gutersloh, who were responsible for the project management, technical organisation and design as well as for adapting the content of the printed activity report for the online version. The production phase lasted approximately ten weeks.
"Having worked with them in the past, we have gained a deep understanding of FIFA and can provide tailor-made solutions for their communication requirements," said Ansgar Büngener, head of sports and events communications at Medienfabrik Gutersloh. "We are no longer a licensee but rather a service provider for various FIFA products."